The idea with OPERATINGPLACE is to erase the imaginary border between so called high culture and common people. Qualitative art should in an unaffected way be available for the consumer that usually isn’t confronted with art.
Many people have told us about their mental resistance of visiting an art gallery. The feeling of inferiority, the thought of having to know a lot about art to experience art. It couldn’t be more wrong.
OPERATINGPLACE would like to offer the department store customer, just by its’ unconventional location, an exclusive range of art in a place where the customer usually shop for clothes.